Marketing and communications management
The key to successful marketing is in targeting your customers, integrating your campaigns and analysing viewing/buying behaviour.
The Jadu CMS Marketing module has been developed with this in mind and includes rich content personalisation technology built in as standard, giving you the ability to communicate with customers based on their registered interests.
- user registration and login
- definable registration fields (you decide what information to capture)
- definable targeting questions i.e. product/subject interest
- fully searchable user databases to capture personal details
- functionality to export user data for offline direct mail campaigns
- customer relationship management
- targeted email campaigns (HTML or text) based on 'definable targeting questions'
- one to one email enabling individuals or groups to be contacted directly from the Jadu Control Centre
Users and databases
marketing module allows users to register and log in to your website, meaning that you can capture their information in a powerful
database and use the information to target specific campaigns.
An advanced search engine built into the Marketing module enables you to find and view users in a number of different ways (e.g. name, email, account number), depending on the type of information you capture during the registration process.
You can create targeted homepages that have content and adverts related to individuals' viewing or purchasing habits.
Direct email marketing
The Jadu Marketing module allows for extensive and powerful direct email marketing.
Customers can opt to receive email alerts or newsletters, which can be sent from the Control Centre in plain text or HTML to all registered users. You can also filter your user database by specific variables to create individual campaign lists for targeted communications.
From mailing entire user databases, targeting users by interest or simply sending one-to-one email campaigns to specific users, Jadu makes creating effective email marketing campaigns easy and efficient regardless of whether you want to:
- send text only messages
- send rich HTML formatted email complete with graphics
- create your own HTML email templates
- simultaneously bulk email all the users in your database
Customer relationship management (CRM)
From the Control Centre, you are able to record every communication with your users using the CRM function.
This is indexed with the user's profile, so the information is easily accessible by all your staff.
Whether it's a telephone conversation, an email or written communication, you can record necessary details and email them to another person for immediate action.