A great deal of consideration went into the planning stage of this project, with an emphasis on analytics and content strategy.
A full analytics review of Manchester's old site revealed where it was performing well and where it was under-performing. We helped the client decide upon clear site goals and set out to meet them.
Wireframes and prototypes
Once we had a solid strategy in place, wireframes were produced.
From countless initial, rough sketches we set about creating responsive,
interactive wireframes that the communicated our ideas for the layout,
interactions and structure of the site.
After wireframing and prototyping, we worked closely with Manchester's
in–house design studio to design the fundamentals of the site's visuals.
Taking cues from 'Style Tiles' produced by the studio, we turned our
rough prototypes into final, responsive HTML mockups.
Site build & CMS implementation
Finally we moved on to implementing these mockups as templates for
Manchester's implementation of the Jadu CMS to produce the complete,
content-managed implementation of the new Manchester City Council