Channel Shift in Local Government - Getting 'More for Less'


We are aiming to maximise the potential of the Council's Customer Service Centre as a first contact point.   By implementing an improved transactional web site, we anticipate that 35 % of telephone and face to face contacts will switch to self service through the web over the 3 year period to 2013.  

Nick Corrigan, Head of Customer Services, Southend on Sea Council

The 'More for Less' Challenge

The Government is setting targets of around 40% savings for reforming public services and cutting waste, which would allow them to "deliver more for less".

There has always been a requirement to 'prove and deliver' a Return on Investment (ROI) from IT expenditure within the public sector. However, the current economic conditions and stated government intentions to introduce further cutbacks of public sector expenditure, means that this is now critical. The delivery of 'More for Less' through Channel Shift will be one of the key challenges for public sector management in the coming years whilst also continuing to deliver what customers want?

Request the Jadu Return on Investment Whitepaper, including case studies, ROI calculations and a purchasing guide.

How can savings be generated?

Major savings can be delivered by implementing an effective transactional web platform to support online customer contact particularly in the areas of:

  • Channel Shift customers from face to face and telephone to web self service
  • Provide a rich user experience
  • Target and prioritise key integrations with online forms
  • Increased internal operational efficiency
  • Improved responsiveness to internal and external change
  • Faster, more efficient online self-service
  • More effective customer engagement
  • Elimination of content, information and effort duplication
  • Improved collaboration and distribution of workload
  • Optional open source infrastructure significantly reduces total cost of ownership.
  • Delivered on VM Ware® or onto physical servers

The approach - maximise alignment of objective to 'benefit outcome'

To ensure maximum return, it is important that the business case considers the full impact of implementing a web content management solution. This means looking at the 'bigger picture' of impact, not just the narrow operational scope and needs to take a systematic approach to implementation, driven by the organisation's strategy, vision and objectives rather than just the need to improve short-term performance.

Jadu works with customers to ensure that the key strategic and operational drivers of its customers are addressed through its Jadu CMS - web transactional platform. Taking this systematic approach to implementation ensures maximum alignment of objective to 'benefit outcome'.

Process for Maximising a Return on Investment (ROI) from Web Content Management

How can Jadu help?

Jadu has worked with a large number of local councils to deliver savings and a Return on Investment (ROI) by implementing Jadu's web transactional platform.

This approach has generated considerable savings. Kettering Borough Council for example has generated estimated total savings of over £110,000 over a four year period, by implementing the Jadu e-pay system which encouraged customers to switch from telephone payment to online payment per order.

There are a number of ways in which Jadu's web transactional platform can support the delivery of savings and ROI including:

  • Jadu XForms Professional - Transform the way you offer services and provide 24x7 online service delivery through intelligent online forms. A simple to use forms building interface, enabling non-technical people to build forms that underpin your service offering.

  • Jadu Homepages - By publishing both content and data driven widgets, you can create rich mashup pages that include content and data surfaced from other systems and websites. Create pages that require minimum maintenance overhead without compromising their relevance and value.

  • Jadu Galaxies - Create partner websites with their own CMS for devolved content management and ownership. Instead of relying on technical staff or an external agency to assist in the creation of a new website, non-technical staff can perform this task within the Jadu TRANSFORMATIONAL WEB PLATFORM.

  • Open data - Through the drive for open data, coupled with innovations in how that data is reused and consumed, services will be delivered in new and different ways. Jadu transformational web platform is the only commercially supported system to offer a RESTful interface to facilitate the publishing open data.

  • MyJadu API - The decisions influencing your transformational web platform selection today will change, so ensuring protection for tomorrow's unanticipated requirements is essential. A well-documented and well-designed application programming interface ensures the ability to modify and extend your system in the future in line with changes to your business requirements.

  • 'More for less' from social media - The Jadu transformational web platform was the first system to offer a social media client within its software and enables you to leverage the power of social networks.

We would be delighted to talk you through our approach to generating a robust ROI solution based on Jadu CMS - The Transactional Web Platform.

You can request the Jadu MoreForLess whitepaper, which provides detailed Return on Investment information (Local Government only).

For more information please email moreforless@jadu.net or call 0116 253 3423.


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