Birmingham City Council

Watch The digital journey of Birmingham City Council a talk by Paula Buckley, Assistant Director of Customer Services.

Learn more about the design process used to create the award winning portal, including the extensive user research and eye-tracking lab testing techniques.

A digital success story

Birmingham City Council, Europe's largest local authority serving over one million customers, recently implemented the Jadu Continuum digital service platform to better serve its customers.

Birmingham City Council held user testing sessions, focus groups and eye-tracking experiments to ensure that the new website design and structure, as well as the user journeys, were given as much attention as possible.

The newly designed website was launched late in 2016 following a six-month implementation of the Jadu Continuum Web Content Management system and was soon recognised by the international Webby Awards in March 2017 and went on to win the European Lovie Awards in October 2017.

During the early phases of the project, Birmingham City Council consulted with its residents and stakeholders on the new design, which was delivered by Midlands-based creative agency Jadu Creative. The council are now investing in the Jadu Continuum Platform (XFP & CXM) for digital customer management and 'lite' CRM.

Find out more about Birmingham City Council

If you want to learn more about how we helped Birmingham, please get in touch using the following form.

Check out the journey taken by Birmingham City Council on their blog

We were focused on ensuring the platform we chose for powering was modern, robust and could scale to a city the sheer size of Birmingham.

Chris Gibbs, Service Director for Customer Services.

Web Content Management

Keep your customers up to date, create and publish engaging web content securely and easily and on all devices.

eForms and Payments

Build secure and easy-to-use online forms, with flexible integrations and end-to-end transactions such as applications or payments.

Case Management

Your own digital concierge, providing a seamless experience and effective digital customer self-service.