How Central Bedfordshire are redesigning their Website using the Spacecraft UX Toolkit

We are currently helping Central Bedfordshire Council re-design their website. Their aim is to provide a visually appealing website, which is also responsive and offers optimised browsing experience across all devices.

The Council unveiled the new website designs for user feedback recently.

The aim of a new local government website is not just to make it look good though. It is important to offer the best possible user experience for the residents, businesses, members and all those who will visit the site. It’s important to consider their needs, enabling customers to find the online services and transactions they need without giving up on the website and phoning the council instead. This is vital to all our local government customers since an effective website with online transactions can result in huge savings across the council.

At Spacecraft, we strongly believe in #allabouttheuser. With this project, Central Bedfordshire and Jadu are working closely together to gather as many insights as possible to ensure all our design decisions are backed up by evidence. While undertaking this initial discovery phase, there are various aspects to consider such as design.

We have been running workshops with members of the Central Bedfordshire council, ensuring all voices in the company are heard. This also includes members of the web project team and about thirty people from customer services and service areas. With their insight, we've been able to come up with user stories, personas, planning key landing pages as well as IA card sorting. These sessions to get people from diverse areas of the council together have been extremely useful to help them understand how their content should link. It has helped them understand that content is written for users, not the council.

UX Toolkit in action with Central Bedfordshire council

But of course, it’s not just about exposure within the company. It’s about engaging end users too. We’ve been out running more workshops with residents, doing IA card sorting, questionnaire and user testing on the current site.

Getting together insights from these activities, we’ll have a structure for the IA, homepage hierarchy, user stories and personas which we will refer back to ensure that the design is in line with their needs at all stages of the project.

To find out more about our UX process and how the UX toolkit is helping shape design decisions, get in touch.

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The official Jadu Blog (a peek inside). The musings and magic of the Jadu team and log of new web apps, customer super hero stories and mobile web marvels.

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