EduWeb 2009 Conference, Chicago

Jadu were social media sponsors for the EduWeb Conference in Chicago...

Jadu were co-sponsoring Social Media along with Innogage, a blogging platfo­rm and Social Media toolset designed specifically for Higher Education. Tom Williams (@tom8williams), President and Founder of Innogage. Tom made me feel very welcome - showing me around in the evening and finally eating much pasta at the Rosebud.

Tom was speaking at the event and gave an engaging presentation on the use of Video and blogging in Higher Education. He cited some great examples of how Universities were taking innovative approaches in using Social Media to promote their institutions (more on that later).

The content of the conference was vast and included a keynote titled "The Next Big Thing", by Dimitri Glazkov, from Google and a score of seminars and presentations on Social Media, Student Recruitment, Admissions, Writing for the web and emerging technologies. Three days of web technology in one of the largest and most exciting cities in America.

The event was Heavily blogged on twitter and captured on YouTube and Flickr. Much of the content of the conference is online - thanks to a healthy number of bloggers and tweeters at the event. So instead of blogging the core content of the conference, I thought I'd focus on some of the things you don't get to hear about at conferences... ­

I caught up with some interesting people - in particular, Sid Krommenhoek (@krommenhoek) - co-founder of Zinch is an online service that connects students with Universities and provides institutions with tool to find and recruit students. It's a viral social network that has grown to almost ubiquity, with over 700 Universities using the service across America.

Over lunch on day 2, I met Scott Kilmer (@scottkilmer) from the Abeline Christian University in Texas. Abeline are the first University in the World to supply their students with an iPhone 3G S. They encourage students to generate content (images and video) and connect with the University using mobile technology and social media.

Jadu­ also had the privilege of sponsoring the "Best use of Social Media" award in the annual EduStyle awards for Higher Education web design. I met Stewart and Cody, who run - a showcase of great design in Higher Education from all over the World...

The Jadu table was tucked away in the 'Huron Room' where at times the vendors felt a little lonely... Not that we werent kept very busy by really friendly (and very interesting) Higher Ed folks - who made us all feel very welcome! And then there was Lisa - who was lucky enough to find a hidden $20 bill in a Jadu Product Guide :) Hope you had a long, deep glass of wine on us!


I managed to catch two sessions (out of the dozens that were on) - and the opening and closing keynotes.

The opening keynote by Dimitri Glazkov, from Google was inspiring. Dimitri was demostrating the power of the 3D web (something covered in my previous post on Perfect Council websites). The most amazing thing was how HTML, CSS and Javascript can create such stunning visual effects. Dimitri also briefly covered HTML5 and how the web has a 'mobile future'.We totally agree - and look forward to HTML5 and the freedom and change it will bring.

The closing keynote was delivered by a chap called Bill Niles, CEO of TargetX. Brian delivered an interesting and relevant presentation on 'change' in Higher Education and how institutions need to adapt in these tough times and become more 'business-like' with a corporate approach. "Admissions officers are Sales People" - both true and a big challenge for online delivery of admissions.

The content of the show was of course by far the most value I've seen in a conference so far. An amazing, well organised event run by Shelley Wetzel and her team.

I left having experienced an amazing City, meeting some great new friends and partners and on fire about the web and Social Media.

Parting gift (via @Tom8Williams) is this video competition entry for DePaul University, Chicago - and their student video competition.


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There is one response to “EduWeb 2009 Conference, Chicago”

  1. Andrew Careaga Says:

    Terrific summary. I got here via a tweet from @tom8williams, and glad I found this. I plan to post a link from my blog, <a href="">higher ed marketing</a>, for those of us who weren't able to make the event.

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