Moving from a legacy CRM system to a modern, self-service, fully automated digital platform.
New garden waste service
Starting with their new garden waste service*, Lichfield District Council (LDC) launched a fully integrated an automated digital platform using Jadu’s CXM system integrated with Bartec Systems, a Waste Management company.
In the first 4 weeks LDC:
Signed up 25,000 garden waste customers online generating over £1m in sales.
Signed up 82% of customers online, providing a robust platform for future channel shift.
Launched a series of back office CXM processes to support all telephone waste enquiries – these are now being rolled out to customers to self-serve, including integrated missed bins and bulky waste collections.
Find out more about Lichfield DC and CXM
If you're interested in learning more about Jadu CXM and how Lichfield District Council implemented the platform to deliver services digitally, get in touch by filling in the below form.
The Lichfield Team share their story
Neil Turner Director, Transformation & Resources & Lizzie Thatcher, Corporate Communications and Performance Manager share their journey at the Jadu Academy including how Jadu CXM is implemented to deliver their garden waste service* and their achievements to date.
The Jadu platform also includes a 'MyAccount', a resident login function allowing them to access, pay-for, save forms and track their services on any device.
*on behalf of Lichfield District and Tamworth Borough councils who work in partnership to deliver waste related services
"We chose Jadu Continuum CXM as it gives our residents direct access to requests and acts as a digital concierge. Being transparent and making sure everyone is in the loop, will play a big part in helping ensure that digital services become the preferred method of interaction between our residents, businesses and the council”. - Cllr Andy Smith, Cabinet for Revenues, Benefits & Customer Services, LDC.
Garden Waste Subscription Demo
Lichfield District Council have also been recognised nationally for their new digital waste service. They have received four stars and been identified as an exemplar of good practice by SOCITM including the ease of the use of the service online in the recent Better Connected review of UK councils’ online garden waste services.