Friday, 17th February 2017
Alzheimer’s Society unveils engaging new brand and website in move to reach everyone affected by dementia
The leading dementia charity has redeveloped its website, which is powered by Jadu Continuum CMS and XFP and incorporates user-centred principles, to create a digital experience that is truly useful and engaging for all those affected by dementia.
The redevelopment is part of the charity’s new bold and optimistic brand, which aims to change the perception that the condition is “only for old people” and to reflect the society’s desire to become a “rallying point” for the dementia movement.
The new website goes beyond matching Alzheimer’s Society’s new visual identity, with extensive user testing carried out with those affected by dementia. The process resulted in totally revamped navigation, significant changes to content layout and the rewriting of much of the site’s content.
Speaking about the project, Imogen Levy, Alzheimer’s Society’s Senior Digital Manager, said: “This project provided us with an excellent opportunity to start to embed a more user-centric approach to delivering digital projects within the Society.
“Everything, from the navigation to the design and the content was developed with users in mind and we continue to run regular testing in order to iterate and respond as users’ needs evolve and change.
“We are at the beginning of a new Alzheimer’s Society strategy for 2017-22. With our exciting new digital plans, we intend to look at how we personalise the online experience and how people affected by dementia can use digital information and services to support self-management. We will also use our digital profile to significantly increase the reach of our work and engage wider audiences.
“With the new brand we can really turn up the volume on dementia, while making our wider digital presence more dementia friendly, meaning we can better support our users’ needs”.
The website is powered by the Jadu Continuum Platform and was built by digital design agency, Spacecraft, working with London-based creative agencies Heavenly (branding) and Structure (site design).
Alzheimer’s Society consulted with people with dementia, supporters, and members of the public. It found that people thought dementia wasn’t getting enough attention and wanted a bolder and more engaging brand with a tangible icon that could be used to demonstrate their support.
“We’re proud to have been involved in this important work,” Said Suraj Kika, Chief Executive of Jadu. “Not only is the new site easier to use, it leverages more of what the Jadu platform has to offer. The new site is a digital window to the great work the Alzheimer’s Society does”.
Alzheimer’s Society’s new website can be viewed at www.alzheimers.org.uk
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