A new way to deliver digital services using 'lite' CRM
Since launching the Jadu CXM platform, we have seen a significant shift in how Local Authorities see legacy CRM and how perceptions and strategies are shifting to a focus on the customer and citizen and their digital experience.
Local Authorities are starting to see that expensive and time consuming CRM deployments are not delivering savings and not fit for the modern, mobile age.
Go Lite! Delivering digital through iteration
This change in focus has generated a need for solutions that focus on the 'user experience' and self-service rather than over-engineered and bloated processes that are complex to understand and change.
Many large CRM systems, which are costly to update, run and extend across new services, simply do not have the tools to provide a modern user expeience for the customer.
Last year, East Kent Services (EK Services) switched from CRM to using a digital platform in their first major phase to redeveloping digital services. This approach has been repeated inside other authorities who are now prioritising the user exerpeince and leveraging case management and digital tools to fuel customer service.