The colour palette offered a range of colours, but we wanted to bring a modern look to the website and Oldham let us have the freedom to introduce tonal variations as well as find alternatives to the typography to give a fresh, modernised look and feel.
Eye tracking played a key part once prototypes were produced and the team tested three user journeys through landing and inner pages - this helped iterate stage two of the design and content.
We worked with Oldham on key integrations including Jadu XFP (online forms) so the council could use state-of-the-art forms to enable seamless self-service. To add to the interactive element, we added a Juicer plugin to pull through the council’s social media feeds so residents can keep on top of what’s going on in the community.
