Netcall

Jadu, A Netcall Company

Learn more about Netcall, our parent company.

In December 2025, Jadu joined the Netcall family, combining its decades of experience in digital service delivery with Netcall’s industry-leading AI, automation and customer engagement platform. Together, we empower public sector organisations to deliver smarter, faster and more connected services - while keeping your teams, customers and citizens at the heart of everything we do.

 

Learn more about Netcall

 

AI, automation and engagement in one platform

Netcall operates at the intersection of three rapidly advancing areas of AI: Workflow and process automation, customer engagement and low-code application development. Netcall makes work easier, uniting people and AI across every process, every interaction, every day. It brings automation and communication together into one trusted AI platform, shaping solutions around how people work so teams can work smarter, serve customers faster, and drive lasting transformation. 

Netcall’s AI-powered platform, Liberty, enables organisations to deliver services efficiently, intelligently and at scale.

Wheel showcasing Netcall's product suite

If your business goals are to lower the cost of operation and change, meet rising customer expectations and transform despite legacy technology, then Liberty can help you:

  • Revolutionise operations: Automate manual processes, optimise workflows and improve resource allocation
  • Redefine customer experiences: Across digital and voice channels
  • Accelerate transformation: To develop applications rapidly, support legacy system modernisations and respond faster to changing needs

Trusted by organisations across the public sector and enterprise, Liberty provides the foundation for operational efficiency, better citizen and customer experiences and continuous improvement.

When everything’s built on one platform, the automation becomes part of the service delivery ecosystem, not a bolt-on solution.

Paul Doney, Service Manager - Digital Solutions, Newcastle City Council

Jadu and Liberty: The power of integration

Jadu integrates with Liberty, serving as the digital front door to automated services. Users interact with Jadu while Liberty manages the middle and back-end workflow processes.

One connected service:

  • Users access services through Jadu websites, portals and forms
  • Data flows directly into Liberty’s customer communication channels, workflows and case management systems
  • Tasks, decisions and communications are automated and efficiently managed
  • Outcomes are delivered faster, with full visibility and control

This integration eliminates the gap between the front-end experience and back-office processing, creating a unified and cohesive service.

     

Driving real results across the public sector

Netcall works with councils, housing providers and government agencies across the UK to simplify operations, reduce costs and improve citizen experiences.

South Hams council logo

South Hams District Council

By utilising Liberty IDP, South Hams District Council has automated over 30,000 parking permit applications each year, resulting in savings of £120,000, avoiding the need for five full-time hires and providing a faster, more accurate service to residents.

South Hams case study

 

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Tewksbury Borough Council

Over 18 months, Tewkesbury saved £100k, reduced admin by 2,000+ hours and boosted service revenue by 35%, all through digitising services with Liberty Create and Citizen Hub.

 

Tewkesbury case study

 

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Newcastle City Council

Using Liberty Create and Citizen Hub, Newcastle City Council consolidated 100+ legacy applications, saving £1.3m in licence fees over five years, cutting manual housing verification time by 98% and delivering faster, more consistent digital services for citizens.

Newcastle case study

 

Reasons why organisations choose Liberty

Organisations choose Liberty to build faster, connect better and transform how work gets done without complexity.

AI-powered citizen interactions
Move beyond chatbots. Liberty uses AI to understand intent, support decisions, prioritise work and initiate next steps - across voice and digital.

Data-driven insights to improve decision-making
Break down silos with structured, connected data that enables you to identify trends, allocate resources and make faster, smarter decisions.

End-to-end service automation
Go beyond the front door. Liberty connects every stage of the service lifecycle - from request to fulfilment  - across front, middle and back-office processes.

Collaborate with experts
Leverage our deep expertise, supported by proven low-code, automation and customer experience technology.

 

Ensure future-readiness
Establish a flexible digital foundation that fosters continuous improvement and supports long-term growth.

Enhance customer experiences
Provide seamless customer interactions through real-time notifications, self-service portals and personalised support, driving increased customer engagement and satisfaction.

Streamline operations and reduce costs
Consolidate your technology stack onto a single unified platform, reducing licensing overheads and simplifying maintenance without sacrificing functionality.

Centralise information
Gather real-time data and enhance visibility across all departments and functions, enabling data-driven decisions with greater transparency and control.

Shared success

  • City of York Council logo
  • Hartlepool Council logo
  • Medway council white logo
  • Braintree Council logo in white
  • Dover Council logo in white
  • sevenoaks council logo in white

What we have been able to do with Netcall, which we’ve never been able to achieve with any of our other products, is the ability to go from an idea to the build and test environment and then to have it live within another week.

Phil Quickenden, Head of Customer and Registration Services, Camden Council