Customer Journey Canvas

Documentation supplied by Spacecraft

This is an extended version of user story planning called the Customer Journey Canvas.

The Customer Journey Canvas allows you to put your thoughts into words or diagrams in a structured manner. Once you fill up every aspect of the canvas, you will see everything coming together, just like assembling a jigsaw puzzle.

You are likely to refer to it again and again because there are always improvements to be made and problems to be solved. An element of surprise is always possible. When it presents itself to you as a challenge to your business, the Customer Journey Canvas helps you to clearly identify how the problem is related to the service design process. This will helps you stay focused and work on resolving the problem systematically.

Minimum requirements
Integrated Systems
Target Audience
User Tested
This artifact has been user tested.